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Stew Leonard’s Newington

This commercial was commissioned to bolster the presence of the Newington Stew Leonard's store.  In particular, a great deal of attention was paid to beautiful food photography, including detailed work on prepared food.  Lensed by Bruce Colgate with the then new AF-100 and 1x1 LED panels.  All the photography was shot on location in Newington, except for a few shots that were photographed in the Danbury store.  A massive blizzard during principal photography rolled in while we were shooting.  In the spot, the first shot shown was the first shot of the day, and there was no snow on the ground.  By the end of the day, the storm was so intense that the store had to be closed since highways were being closed and the state had entered a state of emergency.